Understand people & business
Which behaviour, which decision, which value is really at stake? Context before technology.
Use cases
HuBizTech never starts with the technology. It starts with people and business — and only then with the tool. Design thinking here means: get the real problem sharp first, then design the system where AI, IoT and automation reinforce each other. The examples below show how those parts come together into something that works.
From idea to working system
Which behaviour, which decision, which value is really at stake? Context before technology.
Not 'we need tool X', but 'this hurts and this is the outcome we need'. Sharpen the problem, not the solution.
How do AI, IoT and automation connect? One chain from data to decision to action.
Technology that fits how people work — and that they trust and keep using.
Real examples
A mix of my own work and examples from industry — meant to inspire and to show how the parts work together.
Enrolments went through 6 systems, with a 3-day turnaround and high manual error rate.
View caseEnergy consumption per machine unknown; reports only at invoice level, too late for steering.
View caseProtocols spread across 3 systems; staff rarely found the right version at the right time.
View caseManagement saw AI as an IT project; risk of wrong delegation and wasted investments.
View caseTwo parallel stacks, duplicate licences, conflicting identity and data models.
View caseMonthly close took 9 working days, relied on 3 spreadsheets per entity and manual consolidation.
View caseGeneral Motors fitted assembly-line robots with IoT condition sensors; an AI model flags wear before a breakdown. The result: around 15% less unplanned downtime and roughly $20M saved per year.
The lessonThe value isn't the sensor — it's the loop: sensor → model → maintenance decision.
Provalet — predictive maintenance casesAn automotive supplier replaced manual specification writing with an AI pipeline. Drafting dropped from ~2 days to ~4 hours; people shifted from typing to reviewing exceptions.
The lessonAI drafts, people decide. The win is in that division of roles.
MindStudio — AI documentation workflowsAcross 166,000+ ER visits, the KATE triage model predicted acuity ~27% more accurately than the average nurse (76% vs 60%) — used as a second opinion that catches under-triage.
The lessonGood AI keeps the human deciding — and makes that decision better.
Study on AI triageHow I think
Short notes on systems, AI and the choices behind them.
The most expensive AI projects are those that started implementation too fast. What you need first is a workable thinking framework.
Appearing soonThe pilot runs. Data comes in. But six months later nobody looks at the dashboard. Four causes — and what solves them.
Appearing soonA pattern I keep encountering: 14 SaaS tools, 3 spreadsheets and no overview. How to get out without rebuilding.
Appearing soonNot every product owner needs to code. But without understanding architecture, you lead the team into tricks instead of choices.
Appearing soonA brief digest with new insights, cases and tools I've actually tested. Not a newsletter with 12 topics — just one sharp idea per month.
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Let's hold your situation up against this way of thinking.